Flow Productions


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Creative Process - B-Skills Project

Flow’s Creative Team was in Pesaro, Italy, to present a funded Erasmus+ Project. The project revolves around Blockchain and how to explain it to others through an  interactive experience.


We would like to start off with:


How to Apply your Research to your Design Project & The Benefits of Sketching for Projects


Set a Research Aim, the problem you have to investigate. Quantitative analysis is often helpful in explaining the relationships between variables. For example, when studying obesity rates, we might look at how many calories people are consuming. With statistical techniques, we can use data to describe these variables and determine if they are related. This approach can also be helpful in creating new ideas or determining which programs work best for certain populations.


The Research was divided into the following phases:

• Wide Overview (Background)

• Define Process

• Where to Implement.


Wide Research

- is a large-scale study, in which the aim is to learn as much as possible about a particular topic, it opens your mind to new ideas and perspectives. It allows you to properly gather all needed information before reaching a conclusion. This wide research provides a detailed overview of the enterprise solution market, keeping you abreast of new business opportunities in the field. We researched every possible topic in-depth, to gather all the information and provide you with the most comprehensive guide of its kind. Make a document where all this collected information will be stored and then the second phase will be initiated.


Define Process

- is a process where we limit the amount of information that was gathered from the wide research and we simplify it into understandable blocks. After that we make a list of the main topics below each block to ensure we understand what was said, in order to cut any extra information or clarify the information. Repeat the process until each block is around 6 to 12 paragraphs.


List of Implementation 

- this is where I start a list of where each part of the research can be useful. I tend to print the research to facilitate what I used and what I didn't, so I can make it and apply it to the project.


And to complete some information:

The Benefits of Sketching for Projects

You don't need to be an artist to learn to sketch. Anyone can learn! It's best for visual thinkers and communicators, but it's a useful tool for anyone!


This project was developed 80% because of the sketches and this is where our team at Flow Productions developed a  Simulator, that being an interactive experience where the user would learn about blockchain, for B-Skills where we illustrated 4 backgrounds and created 12 characters to be animated and interactive.


The Project started with quick sets of sketches, on an A5 page (European Size) where we brainstormed problems that could occur during gameplay. Focusing at first on the Experience, the goals are to explain the technology but also relate it to the romantic aspects of the story. The user would emerge learning about the technology. After starting this project I realised how important it is to have a clear idea of what you want your audience to feel before anything else. Now after the sketches, mood board, and theme was developed we asked for feedback from the project partners so we could improve what we already had.


The Level Development was the most interesting, we wanted to create an interaction that could be played in different ways. We have created 4 levels to represent the stages the main character goes through to learn about blockchain.


Level 1 - we developed a town to represent the decentralisation while the user has to match the icons in order to pass to the next level, similar to how a Hash works on the blockchain.

Level 2 - here we developed a simulator where the user has to match the icons in order to make sure the characters have a good reaction, if the user fails the characters have a negative reaction.

Level 3 - the user controls an aeroplane in order to reach the correct destination and thus send a secret letter.

Level 4 - Is a group of Icons that represent the values of the town (in this case the user is the only one choosing), then it will be hidden and the user must remember each one they chose and hide them.


The Simulator for the client was developed by a team of designers and researchers at Flow Production Creative Studio.