BRAND
DESIGN

Process Index

This project was developed by Luis, with following the criteria for the competition

BRAND DESIGN

The AQURACY THERAPEUTICS project follows the business ideas competition: “Higher Case”, promoted by CRIA, in partnership with NERA and ANJE, which invited Flow to support the winning project. In this way, support for Aquracy Therapeutics is reflected in the following graphic logo proposal, and support in other communication materials

PLANIFICATION

The designer used the method of the double diamond, using 4 steps to achieve the desired result, the creative process of creating a solution to a problem can be a maze. That's why we have the Double Diamond model - a road map for people who want to create things

1

Discover 

The Double Diamond, also known as design thinking, is a framework of managing divergent and convergent thought models to create a flow between research, development and design techniques. The discovery phase is distinguished first in the model . In this phase you map out the wishes of users. This should then give rise to an idea or inspiration.
2

Define

Second in the model is the define phase ( define ). This phase is a kind of filter in which the assessment, selection, but also writing down of ideas takes place. The remaining ideas from this phase are then analysed, defined and redefined. They are then pitched and prototyped as possible solutions to the identified problems
3

Develop

At the develop phase if an idea has 'survived' the previous phase, it must be further developed ( develop ). This phase is all about working out the organizational and financial consequences of a solution
4

Deliver

Fourth in the model is the delivery phase (delivery ) . In this phase, the final product or service is finalized and launched in the market
01

Discover 

The discovery phase is distinguished first in the model
The Brief

The Brief

Communication with the client on fundamental goals and requirements. 

Research

Research

Engage in industry analysis to identify target markets and understand competitor strategies and market history to engage in a problem solving mindset

Sketching & Design

Sketching & Design

Sketches are used to build a variety of visual solutions and only the best are brought into the computer to be refined. Here a logo is developed based off the design path chosen in the last client interaction.

02

Define

This phase is a kind of filter in which the assessment, selection, but also writing down of ideas takes place
Define
03

Development

Here a logo is developed based off the design path chosen in the last client interaction
Development
Development 2
04

Deliver

Delivered phase consists of proper support will be provided for implementation. If the site will be updated periodically, it will be delivered within an appropriate CMS (content management system) and training for the CMS will be provided to the client
Deliver
Deliver Mockup

© Copyright Flow Productions 2022 - All Rights Reserved