As part of a rebranding and advertising project developed by Flow, we were asked to create a promotional videos for an RD&T – Research & Technological Portuguese Start-up Company.
Our process is divided in 4 sections, Discover, Define, Develop, Deliver
The company's objectives in the market, its target audience as well as the product, its features and applicability. Our main goal at this stage is to acquire information and also the clients needs and wants. So we can organize the project and the team around it.
Internal meetings and with the client outlining approaches. This step facilitates communication within the company, ideas generation and much more. The biggest advantage is the ability to have a proof of concept for the client so they can visualize our solution.
At this stage we define the storytelling, locations, models or actors, wardrobe, crew and filming equipment involved. The colour palette was also defined. This is both a creative process as well as an administrative strategy. By having a well define storyboard where client can see the direction and approach of the project, allowing them to make changes and helping us define the finished project to their vision
We also give great attention to colour research as this process can make or break a project. Colour is a language of itself and having good branding colours can help achieve the message of the film
It's important to define the recording space to understand what possible technical problems we will encounter: lack of space, lack of light, unnecessary elements in the space, among others.
It becomes essential to coordinate the whole team from characters to video and light technicians in order to capture the perfect moment with the least number of attempts, so we keep the team and characters more motivated.
Finally, it is important to maintain communication between all the elements and explain the scene that is going to be recorded to everyone involved so that they understand what is intended and feel more at ease knowing the result that is expected.