Creative Process

Project B-Skills

The creative team of Flow was in Pesaro, Italy to present a project funded by Erasmus+, revolving around Blockchain and how to explain it to others through an interactive and simple experience, easy to understand.

How to apply your research to your design project and the benefits of creating sketches for projects.

First, it is necessary to define a Research Objective: The problem you are going to investigate. Quantitative analysis is often useful to explain the relationships between variables. For example, when studying obesity rates, we can look at how many calories people consume. Using statistical techniques, we can use data to describe these variables and determine if they are related. This approach can also be useful to create new ideas or determine which programs work best for specific populations.

The Research was divided into the following phases:

  • Overview (Background)
  • Process Definition
  • Where and How to Implement


Wide Research is a large-scale study where the goal is to learn as much as possible about a specific topic. It opens your mind to new ideas and perspectives, allowing you to gather all the necessary information before drawing conclusions. This extensive research provides a detailed insight into the business solutions market, keeping you updated on new business opportunities on the ground. We researched all possible topics in-depth to gather all the information and provide the most comprehensive guide of its kind. In this phase, it is important to create a document where all the collected information will be stored to begin the second phase.

From Moodboard to Experience

Process definition: This is a process where we reduce the amount of information gathered from extensive research and simplify it into understandable blocks. We then list the main topics under each block to ensure we understand what has been said, to cut any extra information, or to clarify the information. We repeat the process until each block contains about 6 to 12 paragraphs.

Implementation list: This is where we start a list of where each part of the survey can be useful. It’s easy to print the research on what we use and what we don’t, so we can carry it out and apply it to the project. The benefits of sketching for projects are that you don’t need to be an artist to learn to sketch. Anyone can learn! It’s better for visual thinkers and communicators, but it’s a useful tool for anyone!

This project was 80% developed through sketches, and it was there that our team developed a simulator for B-Skills, an interactive experience where the user will learn about blockchain. We illustrated 4 backgrounds and created 12 characters to be animated and interactive.

The project started with quick sketch sets on an A5 page (European size), where we discussed problems that could arise during the game. With an initial focus on the Experience, the goals were to explain the technology but also relate it to the romantic aspects of the story. After starting this project, we realized how important it is to have a clear idea of what we want the audience to feel. Now, after the sketches, Moodboard, and theme were developed, we asked for feedback from the project partners to improve what we already had.

Projecções e processo do projecto

O Desenvolvimento de Níveis era o mais interessante porque queríamos criar uma interacção que pudesse ser jogada de formas diferentes. Criámos 4 níveis para representar as etapas pelas quais a personagem principal passa para aprender sobre a cadeia de bloqueios.

Nível 1 | desenvolvemos uma cidade para representar a descentralização enquanto o utilizador precisa de combinar ícones para passar para o nível seguinte, à semelhança de como funciona um Hash na cadeia de blocos.

Nível 2 | aqui desenvolvemos um simulador onde o utilizador tem de fazer corresponder os ícones para garantir que os caracteres têm uma boa reacção, se o utilizador falhar os caracteres têm uma reacção negativa.

Nível 3 | o utilizador controla um avião para chegar ao destino correcto e assim enviar uma carta secreta.

Nível 4 | é um grupo de ícones que representam os valores da cidade (neste caso, o utilizador é o único a escolher), então este será escondido e o utilizador deve lembrar-se de cada um que escolheu e escondê-los.

O Simulador de Clientes foi desenvolvido por uma equipa de designers e investigadores do Flow Production Creative Studio.

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