On Monday and Tuesday, 20th and 21st June 2022, as part of the IbericcGlobal project, Flow Productions was in Málaga at the Culture and Museums International Tech Forum to attend several talks and network with museums and international companies from the museum, culture, technology, and other industries.
CM Málaga is an annual event committed to improving and implementing technological and innovative solutions in the field of culture, taking it to a new, more sustainable and accessible dimension, while enhancing its role as an economic and social driver. The forum was attended by over a thousand professional visitors, including Flow Productions, who had the opportunity to participate in a programme featuring over 150 speakers from more than 30 countries and over 80 exhibitors presenting technological proposals in virtual and augmented reality, holograms, smart audio guides, gamification, podcasts, and immersive experiences.
Regarding the contacts made, we had the pleasure of reaching out to several companies that were among the exhibitors. We were able to establish concrete connections with the following companies: Auth4Art, Metis, El Museu, Bitseat, EventsLive, AudioGuíame, MoMA, and CiênciaVR.
Auth4Art is a company focused on artistic security and blockchain solutions; Metis is a company specializing in the reconstruction and restoration of monuments and museums; El Museu is the first hotel to use art as decoration, turning the space into an exhibition and creating a unique experience for the consumer; Bitseat is a company that builds event platforms, and its partner EventsLive is an agency specializing in digital and hybrid event organization.
AudioGuíame is an audiovisual company for museums and cultural monuments, while CiênciaVR is a visual reality startup. With the Museum of Modern Art in New York and Bitseat, we held meetings where we had the opportunity to present some of the projects we are currently developing.
During the business lunch we attended on Monday, we had the chance to speak with the Deputy Director of AmigosMuseoRuso about the needs of museums and how we can help them.
O que encontrámos
Além de estarmos presentes na conferência, tivemos a fantástica oportunidade de estar no Pólo Tecnológico da Universidade de Málaga, encontrando-nos com Aline Daniel, um dos nossos parceiros num projecto financiado pelo programa Erasmus+, e a oportunidade de ver as instalações do Pólo.
O que aproveitámos desta grande oportunidade, reforçada pela Câmara Municipal de Faro, foi a vontade de crescer na cultura e no negócio dos museus com soluções inovadoras. O conhecimento que nos foi trazido vai muito para além dos contactos estabelecidos, e inclui a compreensão e ter em mente projectos ligados ao sector da cultura com ideias inovadoras.