Video is a growing communication trend that has gained significant traction in recent years. Studies show that 70% of the top 100 search results contain videos, and most interestingly, this format leads to a purchase probability increase of 64% to 85%.

The answer is: Yes, it does!

It must capture your target audience's attention quickly and effectively. Nothing beats a 30-second video to replace a two-minute read.

In fact, the demand for this communication format is increasing so much that 66% of consumers express a preference for this type of content. On social media, this trend is also prevalent. The main strength of video is its ability to quickly grab attention, leading to higher sales and customer loyalty.

85% of Facebook users prefer consuming video content, yet most watch it without sound. This raises an important question:
How can you prevent losing valuable video information when it’s watched without audio?

Subtitles! They allow you to convey your message even with the sound off, making your content more accessible and inclusive.

Similarly, on Instagram, video is so powerful that 75% of users admit to having purchased a product due to the influence of this type of content. Even in a more formal and corporate setting, viewing rates reach around 82% on LinkedIn, proving that even in professional communication, mastering this tool is crucial..