100LIXO

Inframoura launched the 100LIXO Project with a mission: to transform waste into valuable resources through selective biowaste collection. Flow's challenge was to create a strong and intuitive visual identity that would educate, engage and inspire the community to embrace the cause. We developed the entire project branding, from the naming and logo to the production of communication materials. We created editorial flyers, merchandising, ecopoints, street furniture, billboards and bookmarks, ensuring visual consistency at every touchpoint. We also handled the personalisation and characterisation of the vehicle fleet, transforming each element into a communication vehicle for sustainability.