Innovation Lead | AI & MarTech
Carlos

Carlos leads Flow's innovation strand, with a focus on Artificial Intelligence and MarTech. He works at the intersection of strategy and execution, developing practical solutions — from automation and AI agents to tools that help brands and teams gain more speed, consistency, and scale.
With experience across Portugal, England, and Brazil, he brings a practical, global outlook to his work. He enjoys turning ideas into real solutions, challenging himself in and out of work, and staying disciplined through routines that include reading, reflection, and personal defence practice.