Dom José Beach Hotel

Dom José Beach Hotel, one of the Algarve’s most iconic hotels, wanted to open a new chapter in its story with a rebranding that honoured the past and looked to the future. To involve guests in the new image and celebrate its heritage, Flow created the storytelling and script for the promotional video that accompanies the renewed brand identity.

We drew inspiration from the hotel’s origins, when José and Esperança, then a young couple in love, began the dream that would become a refuge for generations. Inspired by its seaside location, we chose the scallop shell as a symbol of love and connection to the land, building an emotional narrative that links the essence of the brand not only to the memories of those who visit, but also to the moments still to come.

The video — produced and directed by Flow — turns the hotel’s story into a visual thread that welcomes every guest with emotion and authenticity. It is an invitation to feel the soul of Dom José, dive into its roots and become part of the story still being written by the sea.