Ria Shopping

Ria Shopping wanted to become a living part of the Olhão community again: a space for meeting, culture and collective memory. Flow developed the creative concept, storytelling, slogan and script for the “Where Olhão Meets” campaign, a tribute to the stories and symbols that define Olhão’s DNA.

We drew inspiration from the figures and legends of the local imagination — Floripes, Arraúl, the Boy with Big Eyes, the Fishermen, the Cannery Workers and Sporting Clube Olhanense — and brought them back to the present through a visual and emotional language close to the community.

We also created the campaign’s graphic identity, inspired by those same figures and symbols, blending Olhão’s traditional aesthetic with Ria Shopping’s contemporary identity. This union produced a vibrant, coherent image that lives both digitally and in the centre’s physical spaces.

We also oversaw the production of the promotional videos, adapted to a multichannel strategy designed to engage the local community and project Ria Shopping digitally with authenticity and proximity.

In parallel, we developed the editorial calendar and brand activation strategy, with actions that cross online and territory, reinforcing Ria Shopping as the beating heart of Olhão.